Sofia Ambler: Flying High. Westpac REDNews – Inspiring Women.
“Originally from Sweden, Sofia Ambler moved to Auckland in 2013 with her husband John to buy Heletranz, a helicopter charter business. She recently took over the New Zealand chapter of The Luxury Network, the world’s leading luxury affinity marketing group and she’s a big believer in the power of mentoring.”
“Ladies, let the ladder down…and haul the others up behind you,” are the closing words of Diane Foreman’s book, ‘In the Arena’. In the book Foreman shares some of the lessons she’s learned on the way to creating a globally successful business empire, lessons that inspired Sofia Ambler to work harder and smarter on her businesses.
“Reading Diane’s book was a wakeup call for me,” she says. “I already knew I needed to do a lot of the things she talked about, but I hadn’t actioned them.
“After reading ‘In the Arena’ I promised to stop making excuses. More importantly, it made me think I can do this.”
“Sofia and John decided to focus on the charter business and high end tourism. Since they bought the business they’ve gone from two helicopters to seven, and Sofia’s client facing skills have been instrumental in that growth.
She works closely with inbound tour operators and concierges in the hotels while brand collaborations have also been really important to the business.
“I saw the value of collaborating with other brands rather than spending all of our marketing budget on advertising or PR,” says Sofia. “That’s how I got involved with The Luxury Network.”